Tip Tuesday: HOW to APPLY EYE CREAM for MAXIMUM BENEFIT

Hello all!

I get a lot of questions about how to apply eye cream. I keep my package directions simple as to not confuse, but I thought I could go into more detail and the the science behind the madness here. So, welcome to the madness. :-) Now you are trapped.

SLATHER EYE (Natural Cream) is light, silky, effective, & affordable, so if you haven't tried it yet....what are you waiting for? It is my most popular product and my personal fave. Also recently featured in the Beauty Geek's blog, check it out: http://the-beauty-geek.blogspot.com/2014/06/slatherlotions-first-fully-personalized_20.html

SLATHER EYE for purchase at http://slatherlotions.com/shop/slather-eye

How to apply eye cream for maximum benefit:

Always apply cream to cleansed face, under your make-up. This allows the cream to get down into the pores and top layers of your skin to provide a barrier against the elements and give you a base protective layer before applying make-up. That way, even with make-up on the cream is working on your skin.

Your body temperature elevates slightly while sleeping, allowing treatment creams to seep in more easily and active ingredients to do their thing. Therefore, if you apply eye cream only once per day, do it at night for the most benefit. Generally, I moisturize my face both morning and night and apply eye cream at night before bed. If I have tired eyes in the morning or didn't get enough sleep, I apply eye cream in the morning too.

To apply, squeeze a pea-sized amount onto one pinky or ring finger tip (these are the least used fingers, so they are softer and apply less pressure to the eye area). Lightly rub together with the same finger of the opposite hand. Next, lightly dab small amounts under the eyes, starting below the inner corners out through the temples. You may also apply on top eyelid crease and brow bone. Continue dabbing very lightly until product is dispersed and sinks into skin. Why dabbing versus rubbing? The skin around the eyes is super thin, so it is more easily stretched when rubbed. Over-stretching skin can lead to wrinkles because it causes puckers in the skin, preventing the skin fibers from laying flat. So try not to rub as much as possible.

That's it!